-            mSendIntent.putExtra(Intent.EXTRA_SUBJECT, getClient().getCredentials().getUsername() + " " +
-                    mContext.getString(R.string.shared_subject_header) + " >>" + file.getFileName() + "<< " +
-                    mContext.getString(R.string.with_you_subject_header));
+            mSendIntent.putExtra(Intent.EXTRA_SUBJECT, String.format(mContext.getString(R.string.subject_token),
+                    getClient().getCredentials().getUsername(), mContext.getString(R.string.shared_subject_header),
+                    file.getFileName(), mContext.getString(R.string.with_you_subject_header)));